Ronn and Karin Gookin are not new to the entrepreneur world. They bought their first business, a flooring store years ago. With no food service background, it was an idea presented to them by their partner, John Nelson, to start producing and selling Italian Ice in the Grand Valley. In New York and New Jersey, where John grew up, it is not unusual to see an Italian Ice cart on every corner and in every park. However, here in Grand Junction it is a brand new market. Sure, they have competition from ice cream trucks and Gelato shops, but once you try their brand of Italian Ice, Gelu, there is no denying that it is unlike anything else. They use fresh fruit in almost all of their products and it is completely dairy free.
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